Filmed over the course of a whirlwind week of traveling across Ireland, this film peers into the off-the-field lives of Gaelic athletes to help fans understand what these amateur players balance on a daily basis and how the Gaelic Players Association helps them find a healthy equilibrium.
This project was a dream to work on. The push to capture so much content across the country in a short amount of time proved physically and mentally exhausting, but because of the unwavering hard work of our nimble team, the bonds formed and resulting film are incredibly worthwhile.
Client: Gaelic Players Association
Agency: Connelly Partners
Produced by: Barry Frechette, Lauren Lukacsko
Director & DoP: Max Esposito
AC & Grip: Conor Lally @ movecrew.ie
Sound Recordist: Bryan Robson
Edit: Britt Bellamy @ EditBar
Color: Phil Choe @ Nice Shoes
Sound Mix: Sound Lounge
"Feels Like Home"
By STL GLD, featuring Dutch Rebelle, Tigerman Woah, Julie Rhodes
Boston Music Awards: Music Video of the Year
As part of ad agency Mullen Lowe's diversity in advertising initiative, 25Forty, we teamed up with the Boston Arts Academy to mentor them through an advertising campaign for the Boston music non-profit, The Record Co. The students came up with the idea to create a music video featuring notable Boston musicians as well as sounds, visuals and lyrics pertaining to Boston's unique music scene. This video, along with an OOH print campaign, functioned as The Record Co.'s ad campaign.
Music Produced by: The Arcitype
Production Co.: Sweet Rickey
Agency: Mullen Lowe
In conjunction with 25Forty & The Record Co.
Creative Directors: Blake Winfree & Erin Swenson Gorrall
Directed, DP'ed and Edited by: Max Esposito
Produced by: Jennifer Dwyer, Vanessa Lonborg, Vera Everson & Zeke Bowman
Account Executive: Bayla Werman
Steadicam: Griffin Nash
Color: Phil Choe @ Nice Shoes
Assistant Editors: Jack Lemay, Britt Bellamy
1st AC: Sam Lusted
PA: Cameron Target
Special Guests: Jonathan Ulman, Rob Mertz, Ian Staber, Sarah Massey, Alex Ambila
Special Thanks: The Boston Arts Academy, John ADEkoje and his inspiring students, and Jesse Vengrove at The Record Co.
